10 Steps to Bad Publicity

Sometimes it's easier to figure out what NOT to do when you're stuck on potential marketing options. Figuring out which direction to avoid can spark additional ideas for how to market a website.

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Article Marketing and One Way Links

Using articles to get one way, high quality back links is an extremely effective and successful linking technique. Why? When you write an article, you're providing the fresh content that search engines love and you're demonstrating your expertise and abilities.

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Article Marketing - 5 Benefits

Article writing has taken the web by storm, which is not surprising, considering the colossal potential benefits. You write a few articles and, if they are valuable and informative, can drive targeted traffic to your website.

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All Links are Not Created Equal

It's important to get backlinks but we must abide by certain rules to make sure the links we do get aren't wasted. I explain why the search engines are counting quality links and ignoring bad links.

Unfortunately, these "rules" are not clearly defined and change all the time.

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Fetching One Way Links - For Beginners

To help the new webmaster launch into an effective link building campaign, I've outlined 5 important linking concepts.

1. Links are votes
2. Each link is weighed differently
3. One good link is better than a bunch of bad links
4. Make it natural
5. Linking is hands on

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Using Long Tail Keyword Terms Effectively

If you haven't heard of the "long tail", the phrase was made famous in a book written by Chris Anderson published in early 2006. It refers to the statistical graph where a line is skewed to the right without ever reaching zero on the horizontal scale. Essentially, it's an infinite line. The horizontal, or x, axis represents keyword phrases. The vertical, or y axis, represents total searches.

In Anderson's book, he explains how the Internet is circumventing every aspect of consumer choice. Before the Internet, consumers didn't have much choice. We simply took what the media and retailers offered and gave up on our own "custom" desires. After I read the book, I thought about how the long tail applies to effective search engine rankings.

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